Who We Are
The people in the front lines of today’s most important problems don’t always have the information they need when they need it most to make crucial decisions.
Hybrid Research Solutions
Digital Compass Research Center is a CEE focused next generation consulting company, assisting high power decision makers impacting millions of lives on a daily basis. We support business and civil organizations, institutions and governments to make informed decisions in the new information age. We match human intelligence with AI dominant big data analytics supplying a continuous stream of accurate insights and datapoints into what the world thinks. DCRC is a collection of advanced digital research solutions, built on progressive technology, industry expertise and passion for data.
Be The Octopus
Octopus symbolises flexibility, creativity, intelligence, adaptability, focus and unpredictability.
Just as the octopus lives in an environment that is constantly in motion, so does our society. Our world has been shifting from offline into an ever-changing digital reality where we must keep up and act in line with its unpredictable nature in order to remain in control of our desired path and strategy.
We are fast and fearless, in the front line of Innovation, therefore we designed:
Our Mission
Digital Compass Research Center is here to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities.
Our Vision
Be the leading provider of marketing, opinion data and information in the CEE region. We envision DCRC to be a valued public resource, used by high power decision makers impacting millions of lives on a daily basis, for the purpose of intelligent decision-making and informed AI dominant digital targeted campaigns.
What Do We Do?
The people in the front lines of today’s most important problems don’t always have the information they need when they need it most to make crucial decisions. Digital Compass Research Center is an organisation with branches that reach out in a powerful and influential manner.
TO POWER REAL-TIME DECISIONS
With a collection of advanced digital research solutions, built on progressive technology, industry expertise and passion for data. With an expert team having managed quantitative and qualitative online and offline researches to support campaigns for clients ranging from small shops to Fortune 500 brands. We understand the complexity of driving informed decisions, influencing different audiences and the value of secrecy. Our advanced technology provides a robust set of tools for businesses of all sizes, allowing a seamless project management with maximised brand safety.
Deep Data
Analysis
Digital Trend Analysis
Social Media Trend & Behaviour Analysis
Capital Market & Macroeconomic Trend Researches
Digital Campaign Strategy
Issue
Monitoring
Reputation Due Dil. & Stakeholder mapping
Media
Analysis
How Do We Do It?
We are determined to assist business organizations, institutions and governments to positively influence people’s lives in the new information age.
We support our clients’ digital decision making process by data-driven analyses of the economic, capital market, political, environmental, social and governance trends, opportunities, risks and future scenarios.
We create tailor-made and holistic digital strategies and researches to assist our clients’ goals by mapping their target audience interests.
We gather and porcess data to recognise and set trends in the digital revolution.
Deep Data
Analysis
Our process applies data mining that analyzes, extracts and organizes large amounts of data in forms that is workable for our industry experts or our software solutions to put in use and further harvest it. We extract information from different sets of data hosted on a complex and distributed architecture, with the implementation of data analysis algorithms and techniques coupled business intelligence to convert the harvested information into specialized reports. We use Artificial Intelligence, Machine Learning and Natural Language Processing to gain insights from unstructured data. The data gathered on a daily and project basis is paired it with industry experts who have in-depth knowledge of the specific area.
Digital Trend
Analysis
We find the most relevant data sources, conducting due diligence, and evaluating the data quality and usability. Data harvesting by using multiple global scale APIs and web crawling programs after which the data cleaning and preparation follows. Statistical analysis and predictive analytics leveraging machine learning algorithms. Data interpretation – how data answers research questions at hand, limitations and biases. Natural language processing – topic extraction and classification, sentiment analysis.
Social Media Trend & Behaviour Analysis
We have a 24/7/365 eye on all major social media platforms and the trending topics with a heavy focus on the CEE region. Living in today’s world it is crucial to understand how the behaviour and approach to certain sensitive topics changes in our digital world. If we understand the metrics and key indicators of the USERS (consumers, voters) we are more likely to find ourselves in a position in which we can become the source of influence helping us to succeed in whatever we aim to achieve. As digital and social experts we believe that understanding the trends and behaviour patterns of social media is the key to your golden city.
Capital Market & Macroeconomic Trend Researches
Global and regional economic trends impact businesses and governments of every size.
Data driven capital market reports and forecasts help to discover relevant patterns and trends by the examination of all meaningful indicators. Our state-of-the-art research covers medium- to long-term structural economic and capital market trends. As the world is heavily interconnected, we analyse more advanced and developed markets’ trends ahead of the region while keeping an eye on emerging markets as well. We support decision makers’ strategy frame works with comprehensive economic and capital market research.
Digital Campaign
Strategy
Heavy focus on data & AI driven personalised Ad-groups. Hundreds of different Ad-groups to maximise the impact of our messages. We create a digital world for the audience in line with what we want them to see & hear.
Our analyses provide the score for a perfectly orchestrated campaign. Probability and scenario models for forecasting the outcomes of referendums (taking into account geographic differences down to the level of local authorities and even individual streets)
Issue
Monitoring
Knowing what the public thinks about a macro, micro, business and political issues helps you shape the discussion at the right time and with the right arguments. With our issue monitoring service, you can find out. Media analyses (traditional media, social media, topic analyses)
Reputation Due
Diligence
A reputation analysis provides valuable insights into clients’ position on the market and among the public and key stakeholder groups. We use our own in-house tools to measure and analyse our clients’ image and reputation. This helps companies, associations and parties to sway public opinion enduringly in their favour by means of effective communication. Our analyses take online content, media reports, social media contributions and public opinion into account Benchmarking. Media analyses (traditional media, social media, topic analyses)
Media
Analysis
Quantitative and qualitative media analysis tells you how your concerns, your company or your organisation are depicted in the media and whether the coverage is positive or negative.
Our reports provide you with a clear overview of under-reported and high-profile topics. They also give you an insight into the efficacy of your communication, marketing and social media measures.
Text and topic analyses. Qualitative content analysis. Press and social media analyses.
Expert Team
Adaptive, agile, digital, big picture focused experts, who create a high-performing orchestra in DCRC.
Network
Valuable network in technology, business and politics covering the entire CEE region. Access to sources and resources to the highest levels.
The Power of Complexity
As of today, we still have the vast majority of high-level decision makers excluding deep data analytics combined with digital trends and social media behaviour predictions as they go about their business. The reason for that is the complexity to do it right and generation differences. This brings an unimaginable power to the hands’ of those who are in the front line of the digital space. DCRC gathered an exceptional team which members were born in the ear of AI and digital reality.
Advanced Research & Technology
Unique mind and skillset to gather and analyse all relevant digital datapoints in cases where informed decisions are crucial. Our Octopus Terminal analyses the globe 24/7/365 with a focus on useful, real life output to our clients.